Building a brand starts with identity. The colors, the logo, the little details that make it feel like you. My brand guides pull those pieces together: palettes, type, marks, and mood, into something clear but creative. Not just rules on a page, but a reference point a brand can keep coming back to as it grows.
Colleen Rose Florals
A brand identity built to feel as romantic and personal as the florals themselves: hand-drawn logos, custom typography, and a design system that turned a love for flowers into a lived-in brand world.
Salty City
A full rebrand built from scratch: hand-drawn logos, custom assets, and a visual system designed to feel as layered, modern, and intentional as the founder behind it.