COLLEEN ROSE FLORALS
Romance in Every Detail
This project was more than logo design; it was sketching, refining, and translating personality into marks, type, and color. The final identity reflects the depth of Colleen Rose Florals’ world: romantic but structured, delicate but bold. The effort was in the curation, every flourish and line tailored to capture the brand’s essence.
What makes this identity even more meaningful is where it lives. Colleen Rose’s work has been trusted by clients like Bumble, Veuve Clicquot, Drew Barrymore, LVMH, Madison Square Garden, Wishbone Kitchen, Snapchat, Drew Barrymore, and more. Designing a brand guide for a florist of this caliber meant creating something that could sit confidently alongside such names while still feeling deeply personal.
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I built Colleen Rose’s identity from the ground up: a 100+ page brand guide covering logo design, typography, color palettes, patterns, and visual direction. Every piece of the system was created by hand, from early sketches to the final polished marks, ensuring the brand felt completely unique and personal.
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The concept was to design a brand as romantic and intentional as the florals themselves. I hand-drew the logo, crafted custom illustrations, and matched typefaces to my own handwriting to create an identity that was intimate, timeless, and impossible to replicate. Every decision was made with care, turning the brand into something that felt like a love letter rather than a design exercise.
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The guide required almost no revisions, a rare and rewarding alignment between vision and execution. More than just a visual system, the project reaffirmed why I do this work: to create identities that carry weight and meaning, and to build brands that feel lived-in from the moment they launch.
