SALTY CITY

Rebranding Salty City was an incredibly fulfilling project. Without being part of the initial meeting and with just a handful of details, I took on the challenge of rebranding her podcast, platform, and real estate business. I provided her with numerous logo options, each designed with a specific purpose in mind, hand-drawn to ensure a unique touch. I also created custom wallpapers, story covers, and other design elements, all based on a deep understanding of her brand’s essence. The process wasn’t just about creating visuals, it was about crafting a cohesive identity that truly represented her. Seeing it all come together with minimal revisions reminded me of how rewarding it is to bring a brand to life and push the boundaries of creativity with each new project.