REFY BEAUTY
Refy’s Birthday
Minimalist, elevated, and instantly recognizable: this activation celebrated Refy’s growth with content that mirrored the brand’s clean aesthetic while giving its skincare line a digital debut worth remembering.
A body of work created during my time at The Conduite (Creative Strategist, 2025)
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To celebrate Refy’s birthday and the launch of their skincare line, I partnered with the media team to craft visuals that marked the moment with clarity and intention. The direction leaned into Refy’s signature minimalism, keeping everything sleek, clean, and instantly recognizable.
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I directed, filmed, and edited a suite of social-first videos. Soft lighting, editorial pacing, and elevated product moments gave the campaign a sense of quiet confidence, fresh but true to Refy’s visual world.
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The content extended the celebration beyond launch day, providing assets that were seamless, shareable, and high-impact. Though a one-off project, it carried the weight of a full campaign, proving that even single activations can resonate when the creative is aligned.
