SALTY CITY

Brand Identity / Visual System / Logo Design

ROLE
Led the rebrand of Salty City, a podcast, platform, and real estate business, by developing a full visual identity from scratch. Designed multiple logo options by hand, along with custom wallpapers, story covers, and supporting assets, all without being part of the original discovery call.

CONCEPT
Design a brand that felt as thoughtful and layered as its founder. With only a few details to go on, I leaned into intuition and intention, creating a cohesive identity that felt personal, modern, and grounded in purpose. Every element was custom-made to reflect the brand’s essence.

RESULTS
Delivered a full rebrand with minimal revisions, a testament to the strength of the creative alignment. The work not only refreshed Salty City’s visual presence, but gave the founder a brand that truly felt like her own.