LEON’S BAGELS

Creative Direction / Content Production / TikTok Strategy

ROLE
Led creative production as part of The Conduite team, from shot list development to filming and editing content across platforms. Took the lead on Leon’s TikTok direction after six months, owning the brand’s visual and narrative identity online.

CONCEPT
Tell the Leon’s story, chewy bagels, logo-heavy merch, and all, through clean, scroll-stopping content that merges NYC cool with brand storytelling. The goal: build a visual world that feels as fresh as their drop bagels.

RESULTS
Produced multiple viral TikToks totaling 2.2M+ views, helping define Leon’s presence on social. Content shaped a brand voice that turned breakfast into lifestyle, and built a community around it.

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