DOUBLE BLACK SPORT

Influencer Strategy / Brand Activation / Content Creation

ROLE
Led influencer partnerships and content strategy for Double Black Sport, a ski-adjacent activewear brand. Built and launched their affiliate program, onboarding creators like Robert Rausch, Liv Schmidt, and pro skier Jonathan Buckhouse. Also launched a microinfluencer tier and initiated a cross-brand activation with Saint Spritz to connect luxury and sport.

CONCEPT
Position Double Black as a lifestyle, not just a product. From mountain-ready content to après-ski moments, my focus was on blending performance with edge. Every piece of content and partnership was crafted to expand reach while staying rooted in the brand’s “experts only” energy.

RESULTS
Created viral content that earned 420K+ views, with one video boosting the account from 200 to 1,000+ followers overnight. The influencer program established a scalable growth channel, while the Saint Spritz activation opened the door for premium co-branded collaborations.