COLLEEN ROSE FLORALS

Brand Identity / Design System / Custom Typography

ROLE
Created a full brand guide from the ground up, a 100+ page system covering typography, color, logo design, custom patterns, and visual direction. Every element was built by hand, from initial sketches to polished digital assets.

CONCEPT
Design a brand that feels as personal and romantic as the florals themselves. I hand-drew the logo, crafted custom illustrations, and even matched typefaces to my own handwriting to create something truly one-of-one, a brand that felt like a love letter.

RESULTS
The final guide required almost no revisions, a rare and rewarding creative alignment. More than just visuals, this project reminded me why I do this: to connect creativity with meaning, and to build brands that feel lived in, not just designed.