La MAIA
Brand Strategy / Creative Direction / Content Production
STRATEGY
Through a series of strategy calls, I helped La Maia define her brand voice and visual POV, rooted in a girl-on-the-go, NYC small business aesthetic. We focused on making the brand feel tangible and lived-in: less like a product, more like a vibe. I also created Instagram grid mockups to help visualize how her content could reflect that daily energy and entrepreneurial softness.
CREATIVE DIRECTION
Led a lifestyle shoot that brought her brand world to life. From curating the shot list to color grading, I crafted visuals that felt sunlit, scrappy, and stylish, echoing the rhythm of a busy NYC girl who runs her business with heart. I also created carousel content to support storytelling and product moments.
RESULTS
The content served as a creative launchpad for La Maia’s social presence, giving her a strong visual foundation and helping her brand feel instantly recognizable, relatable, and aspirational, all at once.
THE VISION:
From moodboard to moment, the La Maia lifestyle.
The visual direction was built around five themes: messy, transportation, flat lays/NYC, on the move, and misc. Each moment was designed to make the brand feel lived-in, less polished, more personal. We weren’t just selling a product; we were showing her world.
THE OUTCOME
These visuals became the foundation of her digital presence, used across Instagram, pitch decks, and community-facing content. More than just aesthetic; they built trust, relatability, and recognition from day one.