LEON’S BAGELS

I assisted with the creative vision across shoots and socials, developing shot lists, styling, and execution. Every asset merged NYC energy with clean, scroll-stopping visuals, positioning Leon’s as a lifestyle brand.

I led shoots spanning editorial photography, merch moments, and quick-cut video. Every asset was designed to feel iconic and to fuel Leon’s growing presence online.

I worked on Leon’s TikTok presence; defining its voice, visual style, and narrative direction. Every video was produced in-house, from ideation to editing, designed to merge New York attitude with bagel culture in ways that felt fresh, funny, and shareable.

Alongside day-to-day content, I led collaborations with brands like Glow Recipe, Sun Bum, Fishwife, creating cross-industry moments that pushed Leon’s beyond food and into fashion and beauty culture. These collabs were crafted to feel native to TikTok, quick, clever, and community-driven, which amplified reach and relevance far beyond a single niche.

I scaled Leon’s following in under a year by producing a portfolio of TikToks that consistently broke through.

Collectively, the account earned 356K+ likes, thousands of comments, and steady month-over-month growth.

• 1.9M views, 129K+ likes, 5.9K shares, 400+ comments: a single video turned a bagel stuck to denim into a cultural talking point.

• 267K views, 58K+ likes, 3K+ shares: the “Sandy Cohen schmear” post blended pop culture with brand voice and sparked conversation.

• 303K views, 214K views, 125K views: multiple quick-cut, concept-driven videos drove hundreds of thousands of impressions each.

• Engagement trend: nearly every post earned 100+ comments and thousands of likes, creating active dialogue between Leon’s and its community.