DOUBLE BLACK SPORT

I led the development and launch of Double Black’s influencer program. This included onboarding talent across tiers, from recognizable athletes and creators like Robert Rausch, Liv Schmidt, and pro skier Jonathan Buckhouse, to a network of microinfluencers who brought grassroots credibility. I built a system that allowed Double Black to scale partnerships in a sustainable way while still feeling aspirational.

I directed, filmed, and edited content that merged the brand’s performance edge with cultural storytelling. From slope runs and mountain-ready moments to après-ski clips that tapped into internet humor, I created content that was designed to both resonate on TikTok and reinforce Double Black’s brand identity. Several of these videos crossed 100K+ views, with one viral piece reaching 420K views and helping grow the account from 200 to over 1,000 followers in a matter of days. Engagement remained consistently strong, with top-performing posts earning 14.8K likes, 3.8K comments, and over 3.6K saves.

I conceptualized and executed activations that brought Double Black Sport into new cultural spaces and audiences. A standout was a collaboration with Saint Spritz, where I bridged Double Black’s high-performance DNA with luxury and lifestyle culture. I also assisted with creating a consistent partnership with Casa Cipriani, producing workout classes alongside NYC influencers that reinforced the brand’s “experts only” energy in a premium, city-first context. These activations pushed Double Black beyond niche sportswear and positioned it as a brand with cultural credibility and lifestyle appeal.

I helped establish Double Black Sport as more than a product, it became a lifestyle touchpoint. Viral TikToks surpassed 420K+ views, with one video growing the account from 200 to 1,000+ followers overnight. The influencer program created a scalable pipeline for growth, while activations with Saint Spritz and Casa Cipriani cemented Double Black’s relevance at the intersection of sport, culture, and community.