REFY BEAUTY

One-Off Brand Campaign / Content Production / Visual Direction

ACTIVATION
To celebrate Refy Beauty’s birthday and the launch of their new skincare line, I partnered with their media team to create content that marked the moment with clarity and intention. The goal was to elevate the campaign through visuals that felt fresh but familiar, reflective of the brand’s growth while staying rooted in its signature aesthetic.

CONCEPT
I directed, filmed, and edited a series of videos designed to live across social platforms. The creative leaned into Refy’s clean, minimalist tone, with soft lighting, editorial pacing, and product moments that felt modern and quietly confident. Every frame was built to extend the celebration while remaining true to the brand’s visual world.

RESULTS
The content brought the launch to life digitally, offering Refy a suite of assets that felt seamless, shareable, and high-impact. Though short-term, the work reflected the same level of care and alignment as a full-scale campaign, showing how even a one-off activation can feel intentional when the creative is dialed in.