ASOS x Surf Lodge x Sally Hansen x Nylon

Content Creator / Director & Videographer / Video Editor

ACTIVATION
As part of ASOS’s partnership with Surf Lodge and Nylon’s collaboration with Sally Hansen, I was brought on to capture content throughout the branded weekend. The goal was to promote ASOS’s summer store activation, highlight influencer relations, and showcase the energy of Surf Lodge through social-first content that felt immersive and community-driven.

CONCEPT
I directed, filmed, and edited a series of short-form videos and captured stills that spotlighted the brand's presence in a way that felt candid yet cinematic. The creative leaned into sun-drenched movement, styled moments, and real-time talent interaction. While I followed the brand’s visual direction, I layered in my own POV to bring the event to life with a fresh, creator-forward lens.

RESULTS
The final assets were shared across ASOS’s official social channels and reposted by talent, extending the event’s reach beyond Surf Lodge. The content reflected the summer energy of the activation while elevating ASOS’s presence as effortless, on-trend, and community-rooted.