I didn’t study design. Or marketing. Or anything that would’ve made this easier. I just liked making things, and never really stopped.

Most of what I know came from doing it myself. Figuring it out. Googling it. Trying again. I care about tone, timing, and the kind of storytelling that makes people pause, screenshot, and send it in the group chat.

I like visuals that feel lived-in, content that feels personal, and ideas that feel so right it’s annoying.

There’s no one title that fully explains what I do. But it usually involves building worlds, shaping stories, and making sure the internet doesn’t scroll past.